We carry out a full audit across all of our your social media channels. During our social media audit, we use a variety of tools to dive deep into your social presence, assess your social media performance, we analyse competitors’ activity and make recommendations for your social channels that align with your business objectives.
As part of your social media audit, we use social listening tools such as Brandwatch to see which social networks drive the most conversations about your brand, what sentiment is attached to these conversations, and which mentions have driven the most visibility. We also delve into your audience and industry demographics so you can learn who is having these conversations, what their interests are and what motivates them. These insights will then inform an audience-driven social strategy.